British Airways Essay Example for Free

British Airways Essay Going into more deep and applying this theory to such company as British Airways I can say that Product strategy is the main strategy of Marketing Mix (4 P’S). Without Product strategy there is no Place, Price and Promotion. Speaking about BA it is transporting industry its product is not physical and cannot be touched. British Airways product strategy includes flight  services, quality of flights, various destinations across Europe and  the world, executive class, business class, speed, security, support  facilities and years of experience. Nowadays, the main aircrafts which BA uses to transport people are Airbus A318-100, Airbus A319-100, Airbus A320-200, Airbus A321-200, Airbus A380-800, Boeing 737–400, Boeing 747-400, Boeing 767-300ER, Boeing 777–200, Boeing 777-200ER, Boeing 777-300ER, Boeing 787–8, Boeing 787–9. Most of the airplanes which are 77% use either Rolls-Royce or IAE alliance engines. Another 23% is divided between General Electric  and the  CFM International  consortium. To the year 2012 BA operates over 400 aircraft, carries over 62  million passengers annually, and serves more than 200 destinations. British Airways is not only Airline Company it also has its own  engineering branch  to exploit its aircraft fleet, this includes line maintenance at over 70 airports around the world. One more vital option of 4 p’s is Place. The main â€Å"place† were customers can consume services of British Airways is situated in Waterside, close to its main airport at London Heathrow Airport. However BA is international company and you can also find it in main airports all over the world. Also there are two important service centers in Glasgow  and  Cardiff Airports. Turning to the third option which is Price the organization should set the price relative with the value delivered and perceived by the  customer. British Airways has set its services in the way that customers can chose how much they want to pay for this service. Comparing with other Airline Companies BA poses four types of services economy class, premium economy class, business class, premium business class. The difference is in quality of â€Å"product which are you consuming† and the price. So price of the tickets are varied from ? 00 to ? 400. Main success of the company depends on its promotion. People in the promotional team of British Airways know their. First slogan The Worlds Favourite Airline was established in 1989 with the song of The Flower Duet by  Leo Delibes. After this there were a lot of changes like Upgrade to British Airways, The Worlds Favourite Airline, The Worlds Best Airline, Well Take More Care Of You, and Fly the Flag. One of the latest tricks was â€Å"Christmas gift voucher† which is promotional prices. This works during the Christmas holidays and offers lowest prices for their customers. For example flying to 14 travel zones from ? 59 return on UK and Europe destinations and  from ? 269 return on the rest of the world In the end I would like to say that British Airlines is one of the biggest companies in this area and one of the best companies. For a long time it provides its clients with high level services and security which is the most important things in this business. Meanwhile, price is responsible to the quality. Service is easily available and well promoted.

Types of Cancer and the Impact Upon the Patient and Family Members Essa

Abstract This paper is about cancer and the devastating impact it has on, not only the patient but the family members as well. How it forms, takes shape, what the symptoms are, how to diagnose the illness, and how to treat it as well as live and everyday life with this form of disease. Also how you can prevent it. What steps you can take to make sure you don’t get it. I will also explain on how to look for signs of what types of cancers you might get. Tell you, how often you should get screenings. I will also tell you who is at risk for getting cancer. Just how many people have cancer right now, how many are expected to get it? I will also tell you how many people are expected to die from this disease. I will discuss how there are many different types of cancer. I will also tell you about the stages, symptoms and if it can be cured or be fatal. Finally I have to tell you about the costs of fighting cancer, plus how much of a toll it takes not only on the patient but the family members as well. With cancer it can take not only a physical but emotional toll on everyone involved. Not to mention, all the money and time that is involved in fighting to win the battle. (Ahmedin, 2009). Most people do not discover they have cancer till it is too late. One can hope and pray that they will never contract this disease. Some of it is hereditary and runs in the family. Cancer sometimes is passed down through the generations. Cancer can also skip a generation. Cancer can lay dormant in your body for years and never show signs it is there. The best way to avoid cancer is to eat healthy, exercise, don’t smoke. (Ahmedin, 2009). Cancer and the Devastating Affects On Family Members & Types Cancer is a group of growths and abnormal c... ...on and Cancer; The Currant Epidemiological Evidence. Electronic Journal Center. (Vol.96, Issue S1, 42-45). Khatcheressian, J.L. (2006). American Society Of Clinical Oncology. Breast Cancer Follow Up. (Nov. 2006, (31), 5091-5097). Kristal, Alan R. (2004). Vitamin A, Retinoid and Caroteniods as Chemopreventive Agents For Prostate Cancer. The Journal Of Urology. (Vol.171, Issue 2, Supplement 554-558). Mysliwiec, P.A. (2006). Malignancies Following Cancer of the Colon. Malignancies Among Cancer Survivors. (NIH Publ. No. 05-5302). Schairer, Catherine. (2006). Family History of Breast Cancer as a Risk Factor for Ovarian Cancer in prospective Study. Breast Cancer. Electronic Journal. (Vol. 107, Issue 5, 1075- 1083). Siegfried, Jill M. (2001). Woman and Lung Cancer. Does Estrogen Play a Role. Lancet Oncology, Electronic Journal Center. (Vol. 2, Issue 8, 506-513).

Users of Accounting Information

Name: – Nilashish Ghosh Dastidar (Roll No. – 8) Class: – PGDRM (2012-14) ASSIGNMENT: – BRIEFLY STATE THE USERS OF ACCOUNTING INFORMATION. Accounting Information provides quantitative and qualitative information about the various transactions and events of an accounting entity. The Accounting Information system of the accounting entity captures quantitative data and processes the pecuniary transactions related to the functioning of the same.Contemporary systems like ERP also encompasses in its scope the traditional quantitative Accounting Information besides some qualitative or non-financial information like customer satisfaction quotients, employee satisfaction quotients and product or service quality. Accounting Information is utilized for â€Å"predicting†, â€Å"comparing† and â€Å"evaluating† the earning power and financial health of the said entity by a set of users. Today, all types of organizations, from manufacturing behemoths like Tata Steel, Reliance Industries Limited etc. o Small & Medium Enterprises have need for Accounting Information. Every sector of the economy, from Manufacturing to Service to Retail and even Non-Profit organizations like NGOs, require such Accounting Information. The users of Accounting Information for any accounting entity are broadly classified into Internal and External categories. A) Internal Users – This category of users are associated with the management of the concern for which the Accounting Information is sought to be collected and provided.They include the individual and collective decision making bodies in the concern such as the Owners on one hand and the team, departmental, regional and top Managers of the entity. All Officers, Managers and the Directors/Partners come in this group of users. Occasionally, the internal Auditors would have to refer to past financial information statements of the entity and thereby become an internal user of Accounting Informa tion. The internal users generally rely on any Source Document/s (documentary evidence of transactions like Bills, Cash-Memo etc. ), P/L Account, Income & Expenditure Account, Balance Sheet, Cash Fund Flow Statements, Balance Sheets, Explanatory Notes & Schedules Of Workings Annexed To The Financial Statements & also Planning & Budgetary information. (1) Owners – They need Accounting Information mainly to determine the prospect of the investments already made, the solvency of the operation, the efficiency and profitability of the business and the optimum capital/resource utilizations. (2) Managers – This group of users generally and uniformly requires the Accounting Information for the planning, operating and controlling aspects of the concern.B) External Users – The external users consist of two distinct sub-groups – the Financial Group and the Public Group. Unlike the internal users, the need of the external users with regard to Accounting Information i s explicitly different from group to group. Though they generally rely on the similar sources of Accounting Information like Internal users – that is, P/L Account, Balance Sheet, Notes & Annexure Attached To The Financial Statements, however, there are also some specialized types of Accounting Information demanded by the External users like Tax Returns, Trade Policies etc. 1) Financial Group consists of the Investors, Lenders/Bankers and Suppliers/Trade Creditors of the concern. a) Investors – need Accounting Information to decide about the risk factor involved in making investment and in holding on to the equities they already have in the said entity. The profit and loss statement of the entity would also motivate them to either increase or decrease their stakes. b) Lenders/Bankers – assess the confidence of the payment of interest and the repayment of the principal on the loans extended to the entity by the latter based on the Accounting Information. ) Supplie rs/Trade Creditors – for them, the Accounting Information provide with a reasonable idea on the credibility of the entity and thereby allowing them to decide whether to continue to supply (credit sale) inputs to the said entity. (2) Public Group comprises of the Government Agencies & Tax Authorities, Industrial Authorities & Research Workers, Labour Unions, Employees & Customers. a) Government & Tax Agencies – As because the financial health of the nation is ultimately the responsibility of the Government, hence any economic activity today is controlled and regulated by the same.It has to judge the prospect of a business and the mode of its functioning. Naturally, it would require any information to decide proper allocation of natural resources, impose duties etc. The Tax authorities would need to judge the appropriate tax levies on the entity. b) Labour Unions & Employees – both rely on the Accounting Information to assess the health of the entity since their p resent and future benefits and growth are both essentially dependent on the fortunes of the said concern. ) Customers – they range from the process owners in the manufacturing or service chains linked to the entity in question to the wholesalers/retailers stocking on the product or services from the entity and ultimately the end-consumers. Depending upon the assurance of continuity of the entity, will these customers be ready to maintain their association with the concern or switch over some substitute/competitive entity. d) Industrial Authorities & Researchers – The Industrial regulators need information to take decisions regarding subsidies, grants, relief etc.The Researchers need information to carry out analyses and research on the entity’s operation. DIAGRAMMATIC REPRESENTATION OF THE USERS OF ACCOUNTING INFORMATION: – ———————– CATEGORY OF USERS OF ACCOUNTING INFORMATION INTERNAL USERS EXTERNAL USERS FINANCIAL GROUP PUBLIC GROUP – OWNERS – DIRECTORS – MANAGERS – OFFICERS – AUDITORS – INVESTORS – LENDERS – BANKERS – SUPPLIERS – TRADE CREDITORS – GOVT. AGENCIES – LABOUR UNION – EMPLOYEES – CUSTOMERS – INDUSTRIAL AUTHORITIES

A Nation Of Immigrants By John F. Kennedy - 1610 Words

INTRODUCTION The United States of America is, â€Å"a nation of immigrants† as John F. Kennedy called it. Apart from the Native American ancestry, all others trace their culture back to somewhere else (Soerens, M. 2013). In my opinion, the U.S has increasing rate of immigrants, than any other country. It is also successful in providing facilities like education, employment and various career opportunities for global immigrants even today. My essay is about the question, â€Å"How are cultural differences effecting the communication and performance of immigrants at the U.S work places†? I always wondered how and what it would be to work as a foreigner midst the domestic people. I am an immigrant myself and closely associated with immigrants who are my family and friends. My husband also works here and there are many of my cousins and relatives who came to the U.S for several purposes and are in different fields at various positions. I saw one of my close cousin, who he himself rose to a successful employer from being an employee, in the U.S. Though currently not employed, but being a prospect employee, I am more curious about the effect of the culture on the performance and communication of immigrants here. All these made me select this question, so that I can get an in depth sight regarding this topic depending on the research findings. During my initial literature survey, I found that adequate research is not done in this area of organizational communication, in spite of theShow MoreRelatedA Nation Of Immigrants By John F. Kennedy1262 Words   |  6 Pageshas been positively affected by the contribution of legal immigrants. Immigrants have strengthened the United states by boosting the revenue of American businesses and raising the job opportunities for American workers. The contribution of immigrants strengthening the U.S economy has led the nation to favor immigration, that is if the process of citizenship is done correctly and legally. In the book â€Å"A Nation of Immigrants† by John F. Kennedy states â€Å" Every ethnic minority, in seeking its own freedomRead MoreSummary Of A Quilt Of A Country And The Immigrant Contributions1113 Words   |  5 PagesA Quilt of a Country and The Immigrant Contribution Compare/Contrast Essay Simply put, America is the land of opportunity. In the past, immigrants have left most of their family, memories, and familiarities with their homeland in search of a better life in America, where jobs were easy to find and the economy was booming. These immigrants formed almost the entire American population, a demographic anomaly in which people from nationalities separated by land and sea; these people come from countriesRead MoreImmigration Is One Of The Most Popular Topics Today1591 Words   |  7 Pages Professor James Leary English 101 [DR] 23 February 2016 Immigration is one of the most popular topics today. Over 4.4 million illegal aliens are on the waiting list to be documented. Many U.S. citizens have been in an outrage over legalizing immigrants. But what many people fail to realize is that immigration has several advantages that far exceeds the negative concerns. Immigration brings several economic advantages to the United States. Immigration also has a huge influence on American cultureRead More John F. Kennedys Civil Rights Speech1300 Words   |  5 Pagescivil rights? John F. Kennedy believed so during the Civil Rights Movement. The Civil Right Movement began around 1950 and ended around 1970. A few of the major leaders were Martin Luther King Jr., Malcolm X, and John F. Kennedy. The purpose of the Civil Rights Movement was to end discrimination and prejudice among whites and blacks. Many African Americans did not have the same rights as Caucasians mainly due to their skin being a different color. A famous speech delivered by John F. Kennedy was â€Å"TheRead MoreAmericans : Just Without The Right Papers893 Words   |  4 PagesAmericans: Just Without The Right Papers â€Å"The contribution of immigrants can be seen in every aspect of our national life. We see it in religion, in business, in the arts, in education, even in athletics and in entertainment, there is no part of our nation that has not been touched by our immigrant background† (President John F. Kennedy 1959). Like President John F. Kennedy many other Presidents, before and after him Republican and Democrat, have shared these ideals of freedom and opportunity forRead MoreImmigration : The Fundamental Aspect Of American Growth1395 Words   |  6 Pagessociety: the education, the economy, and the government. The American government maximizes this evolution of characteristics, traditions, values, and perspectives largely because of its root in immigration. The United States’ foundation as a â€Å"nation of immigrants† has led to an impactful immigration policy that has throughout history been a leading and influential conflict, promoting and disadvantaging the natio nal government, and caused heated political debate on regulation amongst the American peopleRead MoreThe United States And The Civil Rights Movement903 Words   |  4 Pagesunethical dilemma and on July 23, 1963 President John F. Kennedy addressed the system in his message to congress as having â€Å"no basis in either logic nor reason.† It neither satisfies a national need nor accomplishes an international purpose. In an age of interdependence among nations, such a system is an anachronism for it discriminates among applicants for admission into the United States on the basis of the accident of birth. (Kennedy, John F., Public Papers of the Presidents of the United StatesRead MoreThe United States Foreign Policy Essay1470 Words   |  6 PagesThe United States foreign policy is an interaction between the United States and foreign nations. Foreign policy sets standards on how different organizations, corporations, and individual citizens should interact with one another. So me Americans believe the United States should remain withdrawn from the affairs of foreign countries, but other Americans believe the United States should involve itself in the affairs of foreign countries. In 1796, George Washington included these words in his farewellRead MoreJohn F. Kennedy s President Of The United States1171 Words   |  5 Pagesare people whose similarities never cease to amaze us. The resemblance is so strong that one wonders if he has never been a relationship between those two people in a previous life. In this case it is the former president of the United Sates John F. Kennedy, one of the most legendary president of the United States. He is listed as the youngest elected president and die at the heart of its mandate to the presidency of the United States, killed two years after entering the White House. Today it remainsRead MoreJames Monroe And The American Revolutionary War1196 Words   |  5 Pagesamong the states, and a new state was ceded to the Unit ed States. The Monroe Doctrine was negotiated during Monroe’s second term. Even though the policy was named after President James Monroe since it was under his presidency, his Secretary of State, John Quincy Adams, wrote the policy. The Monroe Doctrine was a policy that asserted the opposition of the United States of European intervention in the Western Hemisphere. The policy was declared by President James Monroe on December 2, 1823. The Monroe