International Trade Assignment Example | Topics and Well Written Essays - 750 words

International Trade - Assignment Example The cumulative effect is all the same. b. â€Å"Tariffs have a more negative effect on welfare in large countries than in small countries.†Ã‚   False, the opposite is true because tariffs by large countries can actually trim down world prices which helps offset their effects on consumers. c. â€Å"Automobile manufacturing jobs are headed to Mexico because wages are so much lower there than they are in the United States. As a result, we should implement tariffs on automobiles equal to the difference between US and Mexican wage rates.†Ã‚   False, the end result of policy might be increased production in the United States of America and decreased production in Mexico. But it will increase the selling price of the automobiles in USA and would negatively affect the welfare or people and consumer surplus. So there would be only dead weight that comes from consumption and the protection effects. 2. Recently, the United States has taken action to restrict imports of certain Chi nese goods, such as toys containing lead and seafood that does not meet health standards, in order to protect US consumers. Some people have said that this shows a double standard: If we are willing to restrict goods on these grounds, why shouldn’t we restrict imports of goods that are produced with badly paid labor? Why is or isn’t this argument valid? Explain.   This is not a valid argument because the free trading principles do not support it. So the world trade organizations can restrict only imports of those goods which can cause potential threat to the health and safety of Us Citizens. The low labor charges do not come in the potential health threat rather it effects the growth of economy so one cannot restrict the imports of goods on these basis. Free trade has the potential to reduce environment threats on one hand but on the other it somehow effects economic growth of particular nation. 3. What were some of the reasons for the decline of the import-substitut ing industrialization strategy in favor of a strategy that promotes open trade? Explain.   The reasons for the decline of the import-substituting industrialization strategy in favor of strategy that promotes open trade are that the developing countries usually impose Ivey tariffs on the imported goods and the end result is that imported products are sold at higher rates and space is created for the domestically manufactured products. Although this import substituting industrialization strategy works wonder for developing countries for a while like the unemployment is reduced in the economy and the country is in better position to move from the basic agricultural products to the convenient or finished goods category. But the long terms effects of the import-substituting industrialization strategy is that developing countries can start to only survive in business environment without competition which is unhealthy as it will promote the lower quality products at higher prices eventua lly. Moreover, the subsidies need to maintain the industries that were once backed by state which can sap the economic growth. 4. Suppose that the Government of Canada asked you to develop a brief on behalf of subsidizing Canadian software development—bearing in mind that the software industry is currently dominated by US firms, notably Microsoft. What arguments would you use? What are the weaknesses in those arguments? The key squabble can be that there has to

McDonalds Essay Example for Free

McDonalds Essay Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS, they provide a medical service for residents of this country, of course this isn’t to make a profit because their service is free, whereas companies in the private sector just want to make money to then develop further and release more products which they hope will make even more profit. The company from the private sector I have chosen is McDonalds. The company I have chosen from the public sector is Oxfam. About The Companies: McDonalds were founded in 1940 Richard and Maurice McDonald and Ray Kroc, they started off as one fast food branch on East street California, and over the last 70 years have rapidly become the most profitable and biggest fast food company in the world, competing against other fast food such as KFC, Burger King, Subway and Pizza Hut. No matter what these rivals threw at them they always have come right back with something new and better which is why McDonald’s have stayed at the top of the fast food chain. Oxfam are a non-profitable company, they are the UK’s largest charity which prides itself in helping 92 countries all over the world who are trying to fight extreme poverty including Ghana, Cambodia and the Democratic Republic of Congo. Oxfam rely on donations by the public which is why the advertising campaigns have become stronger and more persuasive as the demand for help and support in countries around the world has rocketed they have needed more and more donations to support families in serious poverty, people who don’t even have access to running clean water. Ansoff Matrix The Ansoff Matrix is a marketing technique that all companies in the private sector use, without using the structure of the Ansoff Matrix a company like McDonalds would not be able to survive or expand their brand to a different market. If a company uses its existing products to sell to its existing markets this is called Market Penetration. If a company takes its existing products to a brand new market, to a new country for example, this is called Market Development. If a company decides they are going to release new products to their existing market, like the Big Tasty at McDonalds, this is called Product Development. But if a company wants to try something completely different by taking new products to a new market this is called Diversification. Growth Strategies: Oxfam The image of a pie chart below shows how every  £1 donated to Oxfam goes to different parts of the charity, 7p of every  £1 is invested into the company to generate future revenue. 36p goes towards the emergency response system to give aid to countries that need the help immediately, such as the victims of the Pakistan earthquake in the summer of 2010. Oxfam provide water and sanitation facilities for 2,000 families living in the camp. 40p goes towards development work in LEDC countries and other worldwide projects in countries such as Tanzania where they have set up a local jewellery business and a primary school. 7p goes towards campaigning for change, another 7p goes towards fundraising costs and the final 10p goes towards the support and running costs for transport etc. Survival Strategies: Oxfam Because of the recent recession the rate of unemployment has rocketed in the UK, Oxfam offer a wide range of voluntary work that of course doesn’t offer pay for their labour but by doing voluntary work it counts as work experience and this looks great on a CV so people will want to apply so in the future they get a better chance in their future job interviews etc. Also the 7p of every  £1 donated to Oxfam is invested into the company to generate future revenue in the charity. Advertising: Oxfam The main advertising campaign used by Oxfam is putting on television adverts that are shown all over the country on channels such as ITV1, C4 and FIVE. These adverts normally show families in LEDC’s like Kenya for example, that are in extreme poverty with barely and food or clean water, so they are struggling to survive, they show this normally at a time when families in the UK are sitting at home eating their family meal, so when they see this family with no food whatsoever they begin to have sympathy for them, and seeing that for just  £3 a month they could sponsor this charity so the family they can see on their television could eat a satisfactory meal or at least food to survive. Relationship Marketing: Oxfam One way Oxfam have used relationship marketing is great customer service, all Oxfam employees and volunteers go through a various amount of training courses before they qualify to work at a branch or travel around the world to give aid to people in poverty. This is good because if someone walks into an Oxfam branch to maybe give some of their belongings to the shop so they can sell them or if they go and sign up to sponsor them they will be greeted with a smile and a happy tone, which makes the customer feel comfortable straight away, and of course if someone feels comfortable in a place where they are receiving a service they will want will to come back again to support this cause further because they trust them. Growth Strategies: McDonalds McDonalds use a wide range of growth strategies, one of these are Franchises. A Franchise is where a company (McDonalds) sell a branch of their business to someone and give them the right to sell their products, but of course because it is still a McDonald’s branch it will still draw in more customers as more McDonald’s Franchises pop up around the world, because eventually there will be more McDonald’s branches to the square mile than ever before, which will increase the popularity of McDonald’s compared to its rival fast food outlets. Another growth strategy is introducing new products such as the McFlurry, the McFlurry has been sold for 14 years at McDonalds, throughout the 14 years they continuously release new flavours of the product an example of this is the McFlurry Flake, which has been released this year. This is a growth strategy as the company improving its flavour range so demand for the product will rise and therefore McDonalds will earn more profit. Survival Strategies: McDonalds One survival strategy that McDonald’s currently use is the 99p Saver Menu. The 99p Saver Menu is a special offer that McDonald’s promote in majority of their advertising campaigns, it consists of a selection of products which they have reduced the price to 99p such as the cheeseburger, the mayo chicken and the classic McFlurry, the menu also have other desserts such as the Apple Pie and donuts. This is a survival strategy because they want to increase sales, the want the demand of products to go up so they will earn more profit and the customers believe they are getting a good deal so they will buy food from the 99p Saver Menu again. Another survival strategy is the way that throughout the course of the year they rotate their menus, such as the introduction of different twists on the classic McFlurry, such as the Flake McFlurry and the Chocolate Fudge Brownie McFlurry, by doing this they are bringing new products into the market which will grab the eye of customers, if they see that a new McFlurry has been released they will more than likely want to try it to see what it is like, and of course if they like it they will want to buy it again and want to try the next one that comes out when the menu rotates once more. Eventually by doing this there will be a higher demand for the McFlurry so there will be a rise in sales and their profits will also increase. Another survival strategy currently enforced at McDonald’s is the removal of less profitable products, like the Angus Burger for example, this was released in 2006, for a short while there was a high demand for this product because it was new and exciting, but after a couple of months, less people bought the Angus Burger, which meant the demand for this product decreased, and so did McDonald’s profits. McDonald’s realised they had made a mistake with the Angus Burger so they removed it off their menu’s and stopped selling the product to prevent further loss in sales and a bigger decrease in profit. Advertising: McDonalds Because McDonald’s is a worldwide company they have advertising campaigns set up all around the globe, all year round. The advertising technique that most people will be able to relate to is their memorable â€Å"M† logo and their catchy slogan â€Å"I’m lovin’ it† because this advertising technique is so simple this makes it exceptionally effective because people remember it, if they are driving along and see a sign with the â€Å"M† on it they will know that there is a McDonald’s nearby, and if they are abroad where there are many McDonald franchises more people will want to eat there because they know they can get good fast food from a place they are used to eating at back home. Another advertising technique McDonalds used this year in particular is that alongside Coca Cola they were the main sponsors for the London 2012 Olympic Games, they have been a proud supporter of the Olympic movement for nearly 40 years, and this year have called themselves the â€Å"Official Restaurant Of The Olympic Games†. McDonalds commitment to the Olympic Movement began in 1968 when the company airlifted hamburgers to U.S. athletes competing in Grenoble, France. They first became an Official Sponsor of the 1976 Olympic Games in Montreal, and in 1984, McDonalds and their franchisees provided the funds to build the Olympic Swimming Stadium in Los Angeles. In 1998 they became a worldwide sponsor at the Nagano Olympic Winter Games and continued that commitment through the London 2012 Olympic Games. Relationship Marketing: McDonald’s At McDonald’s there are many perks than can be experienced just by sitting in their restaurant, free Wi-Fi is one of these, and modern comfortable seating is another, if someone would like to sit back comfortably and continue their work into their lunch break while eating a nice Big Mac meal then they can, internet access is installed into most McDonald’s franchises. Another way McDonalds use relationship marketing is the Happy Meal, with statistics showing that the amount of children and teenagers becoming clinically obese there is no wonder why this option on the menu is so popular, it is basically a small kid’s size meal, it comes in a nice card box with puzzles and colouring sides on it which to a child is attractive enough, but all year round they also include a toy inside the happy meal box, usually related with what is big at that specific time, like a new children’s movie being released for example, the toys in a Happy Meal will more than likely be characters from that movie, this is a great use of relationship marketing. Comparison: Both Companies In this task I have had to explore into the marketing techniques of one company in the private sector and one company in the public/voluntary sector, to see how effective their growth strategies, survival strategies, their advertising techniques and the way they use relationship marketing in store and in other parts of the company. After looking at both of their growth strategies I have noticed no similarities with the way they use them with the points I have stated due to the fact that McDonald’s use the Ansoff Matrix a lot in their growth strategies and Oxfam do not, they prefer to promote the fact that 84% of your money goes directly to giving aid to poverty stricken countries, 9% goes towards support costs such as transport and the remaining 7% is invested into the company to generate future revenue. After looking at the other aspects of the company I have discovered that although Oxfam has a very strong marketing technique with highly trained employees with their great cu stomer service, and their flawless advertising campaign, nothing can compare to the strength of the McDonald’s empire’s marketing techniques.

The Key of Reflexivity :: Ethnography Anthropology Essays

The Key of Reflexivity What gives me the right to judge? As a studying anthropologist, what constitutes me the right to study â€Å"Others† and proclaim my perception of the â€Å"studied† is correct? Since the development of writing, authors have fell victim to their own misconceptions of a studied group or culture. Even I, right now as I type away at this keyboard am judging and studying the works of other authors. Whether I take a critical or a supportive view of the writings is obsolete, what matters is how my personal life experiences as a studying anthropologist can lead to legitimate findings. Is this possible? Authors may take their own personal hang-ups of society and implement them into their writings. An example would be an angry painter asked to sketch a picture of a happy family seated in front of him. Is the picture accurate if the final creation portrays the family hugging each other but not smiling? Without reflexivity the author/painter will not know why his creation turned out the way it did. Anthropologists are similar to painters. Mainly because their pictures are text drawn with pens, pencils, or keyboards. However, self- reflexivity provides an awareness that allows for personal reflection, aiding in the process of the understanding. It also emphasizes the point of theoretical and practical questioning changing the ethnographer’s view of themselves and their work. To understand how anthropologists can study a group of people successfully, we must first understand their rationale. Kondo states â€Å" I felt every effort necessary in order to blend in and avoid being unmasked as a foreigner.† (Pg., 76) As a foreigner she is admitting to being different than the people she is studying. However, by doing so she is conveying that psyche and thoughts are what separate people, not just their physical traits. I believe this will benefit Kondo in her studies. Realizing that her linguistic and cultural skills will help her to assimilate into the culture and study truly as a participant observer. A misconception may present itself while analyzing a case as diverse as Kondo’s. To conclude that a Japanese woman with American culture, can add perspective for both instances, would be immature. Rather, a Japanese woman with American culture can only provide a legitimate stance for a Japanese woman, raised in a American culture. Malinowski on the other hand feels as though studying every little detail will provide you with the necessary components for a good anthropologist to construct a sound and rational ethnography.

Booker T Washington Essay

Booker T. Washington founder of Tuskegee Institute, he was a well know black educator. Tuskegee provider industrial training to African American. He believed that African Americans would gain respect from the white community if they had trade skills. Washington also believed that trade skills were key to economic security. He thought that economic progress was sufficient and that blacks can tolerate inequality. Booker urged blacks to accept discrimination and focus more on elevating themselves , educating themselves in crafting and industrial farming skills . W. E.B Du Bois was more of a political thinker a intellectual scholar . He help found NAACP, he also published a book called The Souls of Black Folks . Bois believed that academic education was more than trade education. He felt like Booker T. Washington was keeping the African Americans trapped in a lower social and economic class with is emphasis on industrial education. Du Bois wanted the black race to expand their mind in ar ts and science, he wanted blacks to work hard no matter of their career . They both was for African American to get their education and wanted us to have the same equal rights as whites.They both had different political views Du Bois encourage blacks to demand their equal rights ,Washington believed that it was important for blacks to develop good relationships with whites ignoring discrimination . Booker T. Washington had a more rational strategy it was more planed out. Washington plan was to change how other race perceived African American. His overall goal was to demonstrate to other race that African American were capable of being civilized, educated, and productive man and women in the work force.Although, DuBois and Washington had the same goal their methods of achieving their goals were completely opposite. Dubois felt that African Americans should demand respect because they deserved it. However, Washington stance was that African American should earn their respect by showin g the world that they weren’t ignorant, thieves, or anything else negative that was commonly used to describe blacks. I agree with Washington approach because his strategy demands that black people become active in their own advancements.I think African American have to get back connect to their root before we can advance as a race in today society . Booker strategy can be modify because not everybody was book smart , but their some people who could work magic with their hands . If blacks could take advantage of the thoughts and ideas of our ancestors we can grow as a race . Ida B. Wells a civil right activist, she expressed herself about lynching through writing and her speeches . She help reduce the amount of lynching in the south. Ida B. Wells demanded that the whites murders of the innocent people be held accountable of their actions.She also was involved in many creation of several organizations encouraging the advancement of women and other minorities . Wells wasnâ€⠄¢t afraid to speak her mind she was determine to make away for the black race . Mary Church Terrell was born into wealth, she was the first black women appointed to the District of Columbia Board of education . Mary was a charter member and first president of the National Association of Colored Women. She was nationally known for her support of women’s suffrage and opposition to racial segregation .Mary had many contributes, she taught at a black secondary school , worked with Fredrick Douglass and spent two years studying in Europe . She was a leader of a large protest against segregated eating places, and she was the only black women to speak at the International Congress of Women in 1904 that was held in Berlin, Germany. She was a powerful woman back in her days, took the steps that was necessary to succeed . Anna Julia Cooper was part of the feminist movement, she published a book call â€Å" A Voice from the South by a Black Women of the South â€Å".She is an African American scholar, she was the fourth black women to earn a doctoral degree. Anna help found the Colored Women’s League in Washington D. C, she was one of the few black women invited to speak on the Pan-African Conference in London. She was committed to the race and gender equality Cooper lived her life as an active vocal participant in the Women Era. Anna Julia Cooper believed that intelligent women’s voices brought balance to the struggle for the human race . Black women today should look as these women as role models, they lead the way for many generation.It’s up to us as women to take a chance to be heard and fight for what we believe in. No matter the outcome Ida, Mary and Anna took a stand as women and make sure their voice were heard that alone say a lot about their character . Many women of our generation is scared to speak out on the thing they believe afraid of being judge. Women are more powerful than they know , I think women can still uplift the bla ck race if we came together to fix the things in the black community and work together instead of tearing each other down. If we change our mindset we can change the world.

Importance of Participation

This is a vital issue today that what is the purpose of electing the political parties to form the government. If we look the entire democratic process it completely gives the picture of non people oriented leadership establishments in political leadership, getting education, starting business doing any social services. The democracy's look is capitalist. Till we change this look and understand the democracy has given the first right to common people and that right is representative right and now we have to think how this right should be used by the common people to lead the society entering into the political institutions.The representative right is now used by the wealthy classes in our society and they able to build the political parties and in maximum cases they constituted the constitutional framework that gives the political parties to come in front of the common people through election commissions registration process. If we seriously look into the function of election commiss ion they should limit themselves to act for preparing the people's mandate giving programme and listing the voters, but they are doing some extra job given to them by the political leadership who want to remain in seat of power.The democracy is the rule of the common people first using the representative right from the constitution directly   and forming the political institutions to workd for the people. After five years the election commission make the arrange ment for asking people to vote to these institutions which has been formed directly taken the representative right through the constitutional provision to establish the people's leadership in the political institutions. We have to change the capitalist huge social money costly system in people oriented simple and meaningful process.Which could bring social unity among the world community and the capitalist people also feel for the society and remaining in the society and earning they mustnot ignore the social needs afteral l society is supporting them to get the profit  and taxes are not the only answer because taxes is to be collected to run the administration properly because present world social system, social centralised imagination is not thought about so every welfare programmes has been taken by the state and the result is that they unable to fulfill the people's desire.So change the democracy and  all political parties should correct the constitution of their country to include the people's commission provision to provide the people their first democratic right of The Representation   to form the political institutions in this way we can control the society and unite the people  for better purpose. Peace, security and prosperity would come through the social system  supported to political system.

Oliver Twist The Blind Woman essays

Oliver Twist The Blind Woman essays In todays American justice system the law is supposed to be blind. Often we se this reflected in a statue of a lady with a blindfold over her head. However, in Charles Dickens classic Oliver Twist we see that justice is far from blind and in fact prejudice against the poor and less fortunate, in nineteenth century England. Dickens distaste for the justice system is clearly conveyed while Oliver is on trial. Mr. Fang, the judge, is the primary way in which Dickens expresses himself. Once the policeman catches Oliver it is evident that the law and justice system are corrupt and unfair. The much older policeman manhandles Oliver, a young child, believing that Oliver had just committed a crime. Even though the victim believes the officer is handling the boy too harshly the officer does not loosen his grip. Instead the policeman rips Olivers coat. Then the officer proceeds to intimidate the boy by calling him the devil in front of a huge audience. Never should a person not guilty of anything be treated like Oliver. The officer continues to believe Oliver is the thief even though the young boy protests. The officer believes the opinion of the other older people, the merchants, who were shouting and chasing Oliver. The officer is a disgraceful person because, as he tosses Oliver around, like a rag doll, and is listening to a story that implicates people not caught, he does nothing to see if the boy tells the truth. There could be another thief, the real thief of Mr. Brownlows wallet, on the streets able to steal again another day. Not only is the officer doing a disservice to Oliver he also hurts the public whom he has sworn to protect. Getting apprehended is only the beginning of a look inside an awful criminal system. The witnesses follow Oliver to court. In most of their minds they have already convicted Oliver. Even though he has not been found guilty Oliver has already ...

SUMMERY Example

SUMMERY Example SUMMERY – Term Paper Example Persuasive messages, popularity cohesion and message diffusion social marketing al affiliation SUMMARY A research was carried out to investigate how persuasive messages can make social media internet users to like or share messages in social media marketing activities. The research population used was 392 fans from a Facebook page in Taiwan who provided information by answering the questionnaire1.As people become more conversant with the internet, network becomes more powerful marketing channels. The research therefore evaluated how social media marketing influences internet users to share internet messages so as to reach social cohesion and message diffusion. This research was based on the elaboration likelihood model (ELM).In the literature review, the researcher found out that persuasive messages in the social media can be very important strategy as it can influence the liking and sharing behaviors of messages among the internet users. The researcher also appreciated that communic ation technology such as social media can promote message diffusion and popular cohesion.A number of research hypotheses were made by the researcher to analyse the relationship between fan page post, recipients cohesion and diffusion behavior of the messages. These hypotheses were drawn from nature of message persuasiveness, behavioral intention, beliefs and attitude and relative significance and user expertise.The Taiwan icook fan page was used in collecting the data for the study. The data was analysed to see how article persuasiveness affected like and share intention. The study came up with various results which showed that persuasive messages have higher level of post popularity. It also deduced that argument quality and post popularity affects usefulness while post popularity and post attractiveness affected preference. The study also concluded that message usefulness greatly affected like intention, which positively or indirectly affected the share intention. The like intenti on was concluded as positively affecting the share intention2.To conclude, the findings from the research indicated that social network sites, argument quality, post popularity and attractiveness affect usefulness and preference. Therefore, marketing managers can promote marketing by using famous individuals who can improve the argument quality. The research also found out that the usefulness of a post affects fan behavior while like intention affects sharing intention. The marketing managers should, therefore, promote marketing by ensuring that post are useful which can positively influence the like and sharing attitude of social media users.ReferenceChang Yu-Ting, Yu Hueiju and Lu His-Peng. â€Å"Persuasive messages, popularity cohesion, and message diffusion in social media marketing. 68 (2015) 777–782. Summery Example Summery – Article Example Summary of Requirement Management: The Search for Nirvana Management of requirements in software development is essential because a change in requirements intensely affects the cost and schedule. Reifer points out that software engineers are taught to spell out the requirements at the start of the project and not to change. Reifer asserts that software engineers create requirements specifications because specifications form the foundation of a software engineers’ design and coding activities. The involvement of the user or customer in the development of requirement specification is because of cost and schedule impacts. Reifer explains in the current software development environment the waterfall lifecycle has been replaced by rapid prototyping and application methods. Reifer points out that requirements development is a learning process and not a gathering process ( Reifer 45). Reifer observes that working with the user or customers’ guarantees success in the developmen t of requirements specification. It is evident that the development of requirements specifications can take longer than software development. It is true that teams that develop requirements specifications spend hours checking each version of the requirements specification are complete, consistent and traceable. Reifer describes the quick to market commercial environment where software engineers interactively create requirements using a spiral model. The phases of the cycle provide software engineers with details regarding the products design and basic functions. Reifer looks at the rapid development paradigm the software development where the team comprises of marketing and system engineering people, user, customer and the software engineer. These team works together to formulate the expectations, which are then communicated to the software engineer (Reifer 46).The continuous exploration and refinement observed in the spiral model allows the customers and requirements definition tea m to understand the purpose of the product. Reifer observes that achieving success in software development is possible if software engineers maintain and allocate budget and schedule reserves aimed at addressing changes. Successful management of requirements requires clear objectives, teamwork, discipline and knowledge. Clear objectives identify the purpose of the requirement and the probable user of the requirement. Teamwork requires that software engineers take up the identity of generalist to enable their ideas to complement with those of the user and requirement specification team. Discipline allows the requirement development team to use a process method and tools appropriate in defining requirements and tracking the changes. Finally, knowledge of the application and environment the requirement will operate in is crucial. Software engineers are beneficial because they can help non-software people in explaining the consequences of their specification requirements (47). Work Cite dReifer, Donald J. â€Å"Requirements Management: The Search for Nirvana.† Manager (June 2000):45-47. Print. Summery Example Summery – Article Example What is requirements-based testing? Requirements-based testing is a methodology of testing tailored to the objective and condition that it intends to delivered. It involves making sure that; specific client requirements on software’s are met with accuracy. There are various modes of showing how successive implementation of the requirement by a client can be met. The test needs to be accurate and time based because; if the test is not accurately met then, the software will not work properly; accuracy and clarity are essential elements in developing software. According to Gary (2007), inappropriate software’s that are developed without testing are likely not to perform well as intended. They are various steps that need to be taken account to before implementing or conducting a requirement based test this include; performance, coverage testing and failure load. Performances include, the way the software gives it final outcome, while coverage includes, the targeted userâ₠¬â„¢s cover-up. They are also additional steps that can be undertaken in order to determine the accuracy of the software this are; cutting the test, data, inputs, and expected results.When building a test case, one needs to formulate the necessary data and components that will support test. Data is necessary in carrying out the test because, it determines the kind of the outcome a person can get, and is likely to be facilitated by the components that support the test. Components facilitate/enable the testing to come up with accurate and clear conclusion regarding the test ensures that, the final product meets the targeted standards (Gary 2007).Gary, Mogyorodi. Requirements Based Test. New York: Penguin, 2007. Print

Inhibit vs Prohibit

Inhibit vs Prohibit Inhibit vs Prohibit Inhibit vs Prohibit By Maeve Maddox Greg Landretti asks: How about inhibit versus prohibit? The first definition of inhibit in the OED gives prohibit as a synonym: inhibit: trans. To forbid, prohibit, interdict (a person) Several of the illustrations show inhibit being used where a modern writer would probably use prohibit. Heres one: By expresse words he was inhibited to beare armes without his own frontiers. prohibit: trans. To forbid (an action, event, commodity, etc.) by a command, statute, law, or other authority Perhaps owing to the influence of the psychology term inhibition, current usage usually associates inhibit with internal control and prohibit with external control. inhibition: Psychol. A voluntary or involuntary restraint or check that prevents the direct expression of an instinctive impulse; also colloq., in looser use, an inner hindrance to conduct or activity. Scientists fear that libel ruling will inhibit debate. Most dogs need to learn to control or inhibit their behavior. B.C. Government Says it Will Prohibit Mining in the Flathead. New Hampshire Bill HB 1301 will prohibit no-fault divorce for parents with minor children. The ability to inhibit ones desires and impulses is an essential and desirable social skill. In some contexts, however, the word inhibited conveys a negative state, while uninhibited is seen as positive. I find myself wishing I were not so inhibited. The people from South Africa are known for the wonderful, uninhibited way in which they express their joy and happiness in life. It was not until the twentieth century that freedom of the press came to be understood as guaranteeing an uninhibited, robust and wide-open public discourse. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:20 Great Similes from Literature to Inspire YouThe Four Sounds of the Spelling OU20 Movies Based on Shakespeare Plays

Compare and Contrast two Poet Laureate from U.S. and England Research Paper

Compare and Contrast two Poet Laureate from U.S. and England - Research Paper Example Analyzing the reasons for the admiration and desirable positions of the poets, many are of the view it is a God given talent which is unfeasible for an ordinary one to attain. If such a one attempts poetry, it will turn absurd and cannot be treated as readable. The great epics like Iliad and Odyssey, written in poetic language undoubtedly unveil enchanting power of poetry. If one goes little further, one can see that the plays of Shakespeare still bewitch readers and audience with their tremendous poetic language. Therefore, one is obvious about the decisive role of poetry in influencing the majority and the appreciated positions of poets. Poet Laureate has been one such means to honor the great poets. It is an official position conferred to the respectable or the well talented poets for a particular period of time. The proposed paper aims to study the title ‘Poet Laureate,’ identifying the popular poet laureates of the past centuries and attempting a comparative study b etween Poet Laureates from two different countries, specifically, England and The United States and make comparisons or contrasts, about them. Origin of the word ‘laureate’ It would be interesting for one to analyze the history of Poet Laureate before attempting a grave ‘study on this topic. Researchers have identified the word ‘laureate has some historical importance. ... term â€Å"laureate† comes from the use of bay laurel leaves in ancient Greece to create wreaths or crowns for heroes and the victors in athletic and literary competitions† (Holman and Snyder). Thus, it is evident that the victor was given the wreath of laurel leaves and the word ‘laureate’ began to be used in the sense of ‘victorious.’ Therefore, one can infer that ‘Poet Laureate’ became the title given to the most successful poet during a particular time period. Bob Holman and Margery Snyder observe, â€Å"In the Middle Ages, â€Å"Poet laureate† came to mean the poet chosen to serve a king or other noble patron by writing poems honoring the monarch and the state embodied in that monarch† (Holman and Snyder). The History of the tradition of the Poet Laureate The history of the English poet laureate dates back to the 12th century and the English Royal House of Plantagenet (The poet laureate). History identifies that t he poets during that time were known as ‘versifiers’ and were privileged by the kings and awarded fees and pensions. Regarding the English tradition it is identifiable that the English Royal houses continued their patronage for centuries and later the Tudors and Stuarts followed it. The online article entitled, â€Å"Poet Laureate† traces the history of poet laureate when writes thus, â€Å"The position of Poet Laureate was informally created by Charles I for Ben Jonson in 1617, however, the title did not become an official royal office until it was conferred by letters patent on John Dryden in 1670† (The poet laureate). The article adds, â€Å"The position became the Poet Laureate of Great Britain in 1707, when The Act of Union created "Great Britain" as the political name of England, Scotland, and Wales.† Some of the historical evidences

Hurricane Katrina Essay Example | Topics and Well Written Essays - 750 words - 3

Hurricane Katrina - Essay Example cane Katrina is discussable; however, an aspect that remains critical in the minds of individuals who survived the disaster is that, despite the measures taken as preventive strategies, such did little in offering preventive measures during the occurrence of the deadliest and most destructive Hurricane Katrina (Nova). New Orleans is one region that underwent significant destruction from the devastating actions of Hurricane Katrina. The region saw the effects of the Hurricane Katrina cause deaths of approximately 1,500 individuals with another hundreds of thousands left without residential areas after the violent storm surges caused by Katrina breached levees leaving behind it about 80 percent of the city submerged below water (Nova). Despite such destructions, New Orleans city remains very vulnerable to flooding, raising fear among residents that in a repeat of a similar disaster, equal destruction will be witnessed as previously seen. The main reasons in support of the increased vulnerability of New Orleans city to flooding is the element of low elevation in comparison to the sea levels. Secondly, the city lacks the appropriate preventive mechanics against storm surges such as wetlands and barrier islands, which have proved worthwhile in other regions towards the prevention of increased flooding (Frontline). Human activity has significantly contributed towards the damage of the city. In creating room for expansion during its construction, swamplands were drained around the sea in creating a room for more expansion, which interfered with the wetlands available for preventing flooding (Nova). Such drained resulted into subsidence of the city land to a level 6 feet below the sea level. In preparation for the Hurricane Katrina, scientists and city officials developed the levee system as a means of replacing the natural protection that had previous been destroyed. In addition to such preparations, scientists also published a number of warnings informing city

1. Managing International Recruitment. 2. Succession Planning Assignment

1. Managing International Recruitment. 2. Succession Planning - Assignment Example While recruiting international employees, the HRM in the multinational organization must ensure that global competitiveness of the employees is satisfying. The HRM’s primary goal is to employ the right workers at the appropriate time for the right task. The following approaches may be used; Ethnocentric, polycentric, Region-centric, and geocentric approach (Sparrow 2007, 26). Ethnocentric approach includes employing all the nationals from the Multinational Corporation’s mother country who should report to the company’s headquarters. The logic behind this approach is that employees from the mother country will link well with the business and represent its interests compared to employees who are non-citizens. This type of approach ensures maximum commitment, and the organization can rely on its workers. Polycentric approach involves limiting the recruitment of employees to the host country, and the MNC treats each branch in other countries as a separate entity. The approach ensures that the company has diversified talents and profit margins in the company are high since such an approach is appreciated by the citizens of the host countries (Vanwyck 2010, 56). Region-centric approach takes into account the presence of qualified personnel from the neighboring countries of the host country due inadequacy of trained staff from the host country. This approach increases the chances of expansion of the host country and the products from the company perform better in the host countries. Geocentric approach considers the world to be a single country, and the company sources qualified personnel worldwide. It is the best approach and suits my company very well. It gives room for technological innovations due to the availability of the best talents that meet global competitiveness. The company also becomes adaptable and flexible to the changing global market trends. The problems that might arise when using such an approach may include change of policies

The case of Chinese food retailers Essay Example | Topics and Well Written Essays - 6000 words

The case of Chinese food retailers - Essay Example Analyzing the Characteristics and Trend of the Chinese Food Sector The dairy products comprise milk powder, condensed milk, butter, cheese and casein. Moreover, there is liquid milk consists of long life milk, yogurt, pasteurized milk and ultra-high-temperature (UHT) (Chen, 2004). There are diverse types of milk that are traded in the Chinese market include like milk and sheep milk. The Chinese dairy industry has experience rapid development and has got various achievements lately. Some of the notable developments include construction of milk plants and enhanced technical equipments. The achievements include increased output of milk products, consumer markets, production scale and product quality (Chen, 2004). According to Li (2002), the sales volumes of dairy product in the Chinese market have increased steadily since 1998 with an annual growth rate of 32.42 percent annually. The output from the dairy in 1998 was 11,800 million Yuan and this has risen from 47.8 billion Yuan in 2003. The dairy sector plays a great role in the national economy with the gross total output from the sector being at 50.9 billion Yuan and this had increased from 42.2 percent in 2002 (Chen, 2004). The assets in the industry have being increasing continuously with the total assets in the industry raising from 43.7 billion Yuan in 2003 from a value of 14.9 billion Yuan five years previously. This translates to an annual mean growth rate of 24.54 percent. Dairy sector continues to be a major employer industry with a total number of 157761 employees in 2003 which was an increase of 36.05 percent from the number in 2002. According to Cao (2002), the enterprises in the dairy industry showed a negative growth between 1999 and 2000, there have being relative growth (Tian, et al., 2004). The number of enterprises that experienced losses within the dairy industry in 2003 was 154 firms which accounted for 27.45 percent of total enterprises in the industry. This is a demonstration that dairy indu stry in China is at developing stage and new firms are getting into the industry. In addition, increased losses are an indicator that competition in the industry is getting stiff (Geng and Zi, 2002). To reduce losses and to gain competitive advantage; enterprises are adopting mergers and acquisitions to make the scale of the enterprises larger. Compared to other industries in the food industry in China, the dairy industry is one of the fastest growing sectors. This is indicated by the fact that the total output from the industry compared to the total output in the food industry was 1.61 back in 1997 but this had doubled in 2001. Moreover, the number of employees in the dairy industry is increasing rapidly with the industry accounting for 2.34 percent of the total employees in the food sector which was a 100 percent from the 1997 value (Tian et al., 2004). Chinese dairy enterprises are mainly of three kinds; that is, large nationwide brand, regional brands and local brands. National enterprises devote their efforts in creating national brands and compete with regional brands. The enterprises are either domestically owned or foreign based investments. The distribution of dairy products is divided into various sectors although this is determined by the source of milk. However, it generally starts with the milk stations which are located in streets in residential areas and households can purchase milk (Wu, 2004). The stations enhance the ability of consumers to assess the

Human Rights Act 1998 Essay Example | Topics and Well Written Essays - 2000 words - 1

Human Rights Act 1998 - Essay Example Who will then protect the ordinary citizen from suffering from the wrath of the angry Queen of Hearts (the executive) and give them a chance to have their cases reconsidered and to achieve procedural and substantive justice Our saviour is of course the remedy of Judicial Review through the Human Rights Act 1998 which has become more of an eye sore to the Executive in the yester decades as the Judiciary continues to "check and balance" an unruly, highly political executive through the not so recent Human Rights Act 1998 which seems to have absorbed in the veins of judicial activism and recent case law with much ease. The promulgation of the Human Rights Act 1998 was one giant step towards the process of judicial review of administrative action in the United Kingdom in the context of its constitutional significance. Judicial review has shifted the growing balance of power which is shifting in the favour of the courts in their "Judicial Activism" since the 1960's which has often alarmed the members of the executive with many academic commentators defending this as "inevitable" in the face of the expanding role of the State1 and increasingly draconian legislation (especially in the area of Immigration and Terrorism law post 9/11 and 7/7).Prior to the Human Rights Act 1998 the English approach to a systematisation of judicial review was remedial based and thus similar to the development of the prerogative writs2 which developed as personal requests by an individual to the King for the redressal of a wrong suffered by another individual.3The UK has no separate system of administrative courts (and the concept never found favour with the system either eversince the abolition of infamous prerogative Star Chamber).Thus the present administrative review system of England can be described as a body that combines both a substantive body of law containing grounds of review and a large number of administrative tribunals dealing with statutory appeals from decisions of public bodies. Thus it is possible to see that the British Constitution is largely unwritten to date with the exception of the new review powers for the courts introduced by the Human Rights Act 1998. The Act goes a long way in securing the rights and freedoms of the British Citizens in a many ways.In particular the recently promulgated Human Rights Act 1998 makes it unlawful for a public authority to act in a way which is incompatible with a Convention right(Section 6(2)) would certainly subscribe to the Pure Ultra Vires view discussed above. This Act provides a "statutory basis" to judicial review of administrative action. Moreover the Human rights Act 1998 has played a significant large role in strengthening the judiciary's stance against unwarranted access by the public authorities and as well as helping them declare any UK law incompatible with the Human Rights Act 1998.However even though the role of the Act has been lauded by many circles in the

The case of Chinese food retailers Essay Example | Topics and Well Written Essays - 6000 words

The case of Chinese food retailers - Essay Example Analyzing the Characteristics and Trend of the Chinese Food Sector The dairy products comprise milk powder, condensed milk, butter, cheese and casein. Moreover, there is liquid milk consists of long life milk, yogurt, pasteurized milk and ultra-high-temperature (UHT) (Chen, 2004). There are diverse types of milk that are traded in the Chinese market include like milk and sheep milk. The Chinese dairy industry has experience rapid development and has got various achievements lately. Some of the notable developments include construction of milk plants and enhanced technical equipments. The achievements include increased output of milk products, consumer markets, production scale and product quality (Chen, 2004). According to Li (2002), the sales volumes of dairy product in the Chinese market have increased steadily since 1998 with an annual growth rate of 32.42 percent annually. The output from the dairy in 1998 was 11,800 million Yuan and this has risen from 47.8 billion Yuan in 2003. The dairy sector plays a great role in the national economy with the gross total output from the sector being at 50.9 billion Yuan and this had increased from 42.2 percent in 2002 (Chen, 2004). The assets in the industry have being increasing continuously with the total assets in the industry raising from 43.7 billion Yuan in 2003 from a value of 14.9 billion Yuan five years previously. This translates to an annual mean growth rate of 24.54 percent. Dairy sector continues to be a major employer industry with a total number of 157761 employees in 2003 which was an increase of 36.05 percent from the number in 2002. According to Cao (2002), the enterprises in the dairy industry showed a negative growth between 1999 and 2000, there have being relative growth (Tian, et al., 2004). The number of enterprises that experienced losses within the dairy industry in 2003 was 154 firms which accounted for 27.45 percent of total enterprises in the industry. This is a demonstration that dairy indu stry in China is at developing stage and new firms are getting into the industry. In addition, increased losses are an indicator that competition in the industry is getting stiff (Geng and Zi, 2002). To reduce losses and to gain competitive advantage; enterprises are adopting mergers and acquisitions to make the scale of the enterprises larger. Compared to other industries in the food industry in China, the dairy industry is one of the fastest growing sectors. This is indicated by the fact that the total output from the industry compared to the total output in the food industry was 1.61 back in 1997 but this had doubled in 2001. Moreover, the number of employees in the dairy industry is increasing rapidly with the industry accounting for 2.34 percent of the total employees in the food sector which was a 100 percent from the 1997 value (Tian et al., 2004). Chinese dairy enterprises are mainly of three kinds; that is, large nationwide brand, regional brands and local brands. National enterprises devote their efforts in creating national brands and compete with regional brands. The enterprises are either domestically owned or foreign based investments. The distribution of dairy products is divided into various sectors although this is determined by the source of milk. However, it generally starts with the milk stations which are located in streets in residential areas and households can purchase milk (Wu, 2004). The stations enhance the ability of consumers to assess the

Fashion marketing Dissertation Example | Topics and Well Written Essays - 750 words

Fashion marketing - Dissertation Example From this research it is clear that the concept of fashion is one that is now growing to international trends that are affecting the market. When looking at different regions, it can be seen that there are changes and complexities that are altering how many are able to sell various fashion labels. The rise of globalization is one of the factors which are changing the contemporary issues and trends. This has led to two major trends in the industry, one which is based on fast changes for consumer trends, such as wholesale clothing, and the other which includes high – end fashion. These trends are further divided by resistance or acceptance to different styles, specifically which are influenced by region and the demands that are associated with the area. When looking at the Chinese market, it can be seen that the trends are continuously changing the most popular styles. This includes the high end clothing as well as fast changing trends, as well as the resistance and acceptance o f Western style clothing in society. This research study will examine the different marketing trends in the Chinese market as well as how these are directly influencing the fashion industry nationally and internationally. More important, there will be an examination of how the trends are altering the direction of fashion labels. The study will focus specifically on the acceptance of European brands among generation Y students, including the perceptions in terms of quality, image, emotional value and mindset from consumers. Rationale for Topic The changes in the fashion industry are continuing to alter at rapid rates. The study of the Chinese market and how it is a part of the changing trends provides a larger context in understanding the fashion industry. First, there is an understanding of the product cycles and trends that are incorporated into cultural values through different regions. At the same time, there will be a better understanding of how this affects the perceptions and fashion styles in the global market. The result will be the ability to understand production from global sourcing within the fashion industry (Tokatli, 2006). These specific trends will be further defined with importance because of the expectations associated with Generation Y youth in China. The perception of brand from this generation is one which is more open to European styles and contemporary looks that move outside of the traditional Chinese styles. The involvement is based on understanding status, attitude and emotion al impact with the youth (O’Cass, Choy, 2008). Understanding the impact of these different topics will help to further a personal career field with international brands and with the future of fashion. By determining the trends in fashion in one region, internationally and among Generation Y, there will be the ability to understand more about the impact which this makes on the future of fashion labels. Aims and Objectives The aims of this particular study will be to: 1. Examine the marketing trends in fashion among Chinese consumers 2. Examine the acceptance of international brands, specifically with a focus on Europe, among Chinese consumers 3. Define the difference between fast fashion trends and high quality luxury items 4. Examine the Generation Y trends, attitudes and behaviors to international brands, as opposed to national labeling. These specific aims will be used to understand marketing patterns and trends that are currently in China as well as how this links to inter national trends. More specifically, the objectives will identify marketing patterns that occur with specific types of brands for those who are in a given culture. The objectives will be used specifically to identify concepts that are occurring within fashion and with marketing trends. Methodology The methodology will consist of a qualitative and quantitative analysis of the market that is in China. The qualitative analysis will consist of surveys that will be distributed online to 50-100 Generation Y participations. The youth will be asked questions

Levi Strauss Essay Example for Free

Levi Strauss Essay As one attempts to assess the business ethics of Levi Strauss and Nike in this writing assignment, we are again compelled to revisit the critical distinction of conduct that is legal, yet still unethical. In both instances, Levi Strauss and Nike behaved with the parameters of legal conduct, yet few would argue that profiting from exploitive work conditions is an ethical behavior of any socially responsible organization (broad view social responsibility). Obviously, it’s very tempting to just condense this argument to the point of â€Å"bad companies boosting profits from lower labor costs via exploiting foreign workers in sweatshops†. I am going to take a much broader approach here in my assessment, as complete fairness to the two corporations here requires a bit of an indictment of the legal, regulatory, political, and socioeconomic environment that they operate in. So, let’s start there †¦ how is it that both of these large corporations are permitted (and driven) to outsource (with relative impunity) labor to countries with poor labor laws? In order to fairly assess their conduct, one must first examine the system under which they operate. How has corporate America gone down this path? Why do so many large U. S. corporations outsource labor en masse, which costs the U. S. economy so many jobs domestically? Let’s start by looking in the mirror and by that I mean you and I †¦ the U. S. consumer. Our thirst for cheap merchandise made overseas knows no limits. Do any of us look at the country of origin for goods, and if it’s non-U. S. do we even pause for a second to consider boycotting said goods due to loss of American jobs? Or boycott due to the nation of origin’s reputation for worker abuse? Of course we don’t. We want that Japanese high definition television from Wal-Mart that costs $100 less. We want the clothing from China or Indonesia that is 30% cheaper than similar brands made here. So, my first premise in this entire argument is that American consumers are NOT socially responsible in their purchasing habits. This lack of social responsibility on the demand side is a catalyst for Levi Strauss and Nike to seek cheaper labor overseas – for if they do not, their competitors assuredly will and they will be at a competitive disadvantage. Now, let’s assess the legal and regulatory environment under which both entities operate in the United States. Has Congress made it illegal to outsource labor to countries that they know are abusing their labor forces? In general, of course not. Congress maintains a blind eye to the problem, debating it over the years here and there in a politically motivated, half-hearted effort to occasionally placate certain voting segments (labor unions; displaced workers). Do they tougher their stance? Do they for one minute say to themselves, â€Å"this is really wrong, and socially irresponsible†? By inaction Congress is tacitly approving this practice, which of course is what powerful corporate lobbyists want. The profit motive has large U. S. corporations addicted to cheap labor now; Pandora’s Box has been opened and no one has the political will to attempt to close it. So let’s recap so far: we’ve indicted the U. S. consumer and our lawmakers in the legislative branch of the U. S. government (Congress) as major cultivators of the pro-outsourcing environment for which Levi Strauss and Nike must successfully operate under. Next on our list of socially irresponsible contributing parties – the judicial branch of the U.S. government. When the U. S. Supreme Court found in 2010 that the formation of so called â€Å"Super PACs† for campaign donations was legal, this gave corporations new powers under the law to, in effect, buy our government via opulent and obscene campaign spend funneled to candidates. The end result of this ruling is that corporations that profit greatly from outsourced labor are now able to pay for the elections of our Congressmen – and gee, wonder how this economic â€Å"favor† will be repaid when attempts to rein in outsourcing come up in Congress? Let’s move on to our two protagonists in this debate: Levi Strauss and Nike. Now that we’ve got the backdrop well in hand, and a reasonable person would agree that a massive systemic failure in the U. S. has allowed and promoted unchecked outsourcing of jobs, it’s time to discuss these two corporate giants and their respective behaviors here. Do these two corporations have a responsibility to monitor the conduct of the companies they do business within particular, their contractors and suppliers? As a personal believer in the broader view of corporate social  responsibility, I believe that they do. Notwithstanding the fact that all of this outsourcing is legal, and despite the mitigating factors that I’ve argued above that do alleviate these two companies of all of the blame – I still believe that they need to take the higher moral ground. Levi Strauss overall has conducted itself with far greater corporate social responsibility than Nike has, in my judgment. Strauss for many years withdrew from China due to their notoriety as a non-democratic country with abusive labor conditions. Regrettably, it had to re-enter China eventually to keep pace with competitors. Also, witness the way that Strauss treated its displaced U. S. workers as it (with some remorse) eventually had to close all its U. S. plants due to competition from outsourcers. Strauss gave generous severance and retraining dollars to the affected workers. In my estimation, Strauss has had to compromise its socially responsible corporate culture due to pressures from the warped competitive environment that was designed around them. It became a matter of survival for their corporation; their management had to adapt or risk failure and loss of the shareholders’ investments in the company. That is why I authored the overview above – I think it’s highly relevant to assessing Strauss’s conduct here. The system failed Levi Strauss – they wanted to behave under the broad definition of corporate social responsibility, but the demand for cheaper outsourced goods by consumers and the legality of outsourcing jobs (Congressional oversight failure) forced an adaptive change against their moral grain. Nike, however, is no apologist when it comes to their outsourcing. In fact, they are proud of it – even boasting that they pay outsourced workers higher than average wages for their region. To me, this is tantamount to bragging that â€Å"we don’t abuse those workers as badly as others do†. Frankly, that attitude offends my sensibilities and my personal set of ethical standards. I also deem it to be in direct conflict with the broader definition of corporate social responsibility. Lastly, I think that corporations have the obligation to take the ethical high ground and behave in a socially responsible manner (broad definition). That said, however, I do not believe that it’s a fair expectation to demand that high standard if adhering to same places the company’s very existence at risk due to systemic failures beyond their control. Levi Strauss attempted to â€Å"do the right thing†, but poor rules and oversight make competing in a broad ethical manner quite dangerous to its ultimate survival. Strauss’s example should serve as a wakeup call to U. S. consumers and our Congress: systemic change is needed, and it’s needed NOW.

Strategies for the Analysis of Big Data

Strategies for the Analysis of Big Data CHAPTER: 1 INRODUCTION General Day by day amount of data generation is increasing in drastic manner. Wherein to describe the data which is in the amount of zetta byte popular term used is â€Å"Big data†. Government, companies and many organizations try to obtain and store data about their citizens and customers in order to know them better and predict the customer behavior. The big example is of Social networking websites which generate new data each and every second and managing such a huge data is one of the major challenges companies are facing. Disruption is been caused due to the huge data which is stored in data warehouses is in a raw format, in order to produce usable information from this raw data, its proper analysis and processing is to be done. Many of the tools are in progress to handle such a large amount of data in short time. Apache Hadoop is one of the java based programming framework used for processing large data sets in distributed computer environment. Hadoop is useful and being used in types of system where multiple nodes are present which can process terabytes of data. Hadoop uses its own file system HDFS which facilitates fast transfer of data which can sustain node failure and avoid system failure as whole. Hadoop uses Map Reduce algorithm which breaks down the big data into smaller part and performs the operations on it. Various technologies will come in hand-in-hand to accomplish this task such as Spring Hadoop Data Framework for the basic foundations and running of the Map-Reduce jobs, Apache Maven for distributed building of the code, REST Web services for the communication, and lastly Apache Hadoop for distributed processing of the huge dataset. Literature Survey There are many of analysis techniques but six types of analysis we should know are: Descriptive Exploratory Inferential Predictive Causal Mechanistic Descriptive Descriptive analysis technique is use for statistical calculation. It is use for large volume of data set. In this analysis technique only use for univariate and binary analysis. It is only explain for â€Å"what, who, when, where† not a caused. Limitation of descriptive analysis technique it cannot help to find what causes a particular inspiration, performance and amount. This type of technique is use for only Observation and Surveys. Exploratory Exploratory means investigation of any problem or case which is provides approaching of research. The research meant provide a small amount of information. It may use variety of method like interview; cluster conversation and testing which is use for gaining information. In particular technique useful for defining future studies and question. Why future studies because exploratory technique we use old data set. Inferential Inferential data analysis technique is allowed to study sample and make simplification of population data set. It can be used for trial speculation and important part of technical research. Statistics are used for descriptive technique and effect of self-sufficient or reliant variable. In this technique show some error because we not get accurate sampling data. Predictive Predictive analysis it is one of the most important technique it can be used for sentimental analysis and depend on predictive molding. It is very hard mainly about future references. We can use that technique for likelihood some more companies are use this technique like a Yahoo, EBay and Amazon this all company are provide a publically data set we can use and perform investigation. Twitter also provides data set and we separated positive negative and neutral category. Causal Casual meant incidental we determine key point of given casual and effect of correlation between variables. Casual analysis use in market for profound analysis. We can used in selling price of product and various parameter like opposition and natural features etc. This type of technique use only in experimental and simulation based simulation means we can use mathematical fundamental and related to real existence scenario. So we can say that in casual technique depend on single variable and effect of activities result. Mechanistic Last and most stiff analysis technique. Why it is stiff because it is used in a biological purpose such study about human physiology and expand our knowledge of human infection. In this technique we use to biological data set for analysis after perform investigation that give a result of human infection. CHAPTER: 2 AREA OF WORK Hadoop framework is used by many big companies like GOOGLE, IBM, YAHOOfor applications such as search engine in India only one company use Hadoop that is â€Å"Adhar scheme†. 2.1 Apache Hadoop goes realtime at Facebook. At Facebook used to Hadoop echo system it is combination of HDFS and Map Reduce. HDFS is Hadoop distributed file system and Map Reduce is script of any language like a java, php, and python and so on. This are two components of Hadoop HDFS used for storage and Map Reduce just reduce to immense program in simple form. Why facebook is used because Hadoop response time fast and high latency. In facebook millions of user online at a time if suppose they share a single server so it is work load is high then faced a many problem like server crash and down so tolerate that type of problem facebook use Hadoop framework. First big advantage in Hadoop it is used distributed file system that’s help for achieve fast access time. Facbook require very high throughput and large storage disk. The large amount of data is being read and written from the disk sequentially, for these workloads. Facebook data is unstructured date we can’t manage in row and column so it is used distributed f ile system. In distributed file system data access time fast and recovery of data is good because one disk (Data node) goes to down other one is work so we can easily access data what we want. Facebook generate a huge amount of data not only data it is real time data which change in micro second. Hadoop is managed data and mining of the data. Facebook is used new generation of storage and Mysql is good for read performance, but suffer from low written throughput and the other hand Hadoop is fast read or write operation. 2.2. Yelp: uses AWS and Hadoop Yelp originally depended upon to store their logs, along with a single node local instance of Hadoop. When Yelp made the giant RAIDs Redundant Array Of Independent disk move Amazon Elastic Map Reduce, they replaced the (Amazon S3) and immediately transferred all Hadoop The company also uses Amazon jobs to Amazon Elastic Map Reduce. Yelp uses Amazon S3 to store daily huge amount of logs and photos,. Elastic Map Reduce to power approximately 30 separate batch RAIDs with Amazon Simple Storage Service scripts, most of those generating around 10GB of logs per hour processing the logs. Features powered by Amazon Elastic Map Reduce include: People Who Viewed this Also Viewed Review highlights Auto complete as you type on search Search spelling suggestions Top searches Ads Yelp uses Map Reduce. You can break down a big job into little pieces Map Reduce is about the simplest way. Basically, mappers read lines of input, and spit out key. Each key and all of its corresponding values are sent to a reducer. CHAPTER: 3 THE PROPOSED SCHEMES We overcome the problem of analysis of big data using Apache Hadoop. The processing is done in some steps which include creating a server of required configuration using Apache hadoop on single node cluster. Data on the cluster is stored using Mongo DB which stores data in the form of key: value pairs which is advantage over relational database for managing large amount of data. Various languages like python ,java ,php allows writing scripts for stored data from collections on the twitter in Mongo DB then after stored data export to json, csv and txt file which then can be processed in Hadoop as per user’s requirement. Hadoop jobs are written in framework this jobs implement Map Reduce program for data processing. Six jobs are implemented data processing in a location based social networking application. The record of the whole session has to be maintained in log file using aspect programming in python. The output produced after data processing in the hadoop job, has to be exp orted back to the database. The old values to the database have to be updated immediately after processing, to avoid loss of valuable data. The whole process is automated by using python scripts and tasks written in tool for executing JAR files. CHAPTER: 4 METHOD AND MATERIAL 4.1  INSTALL HADOOP FRAMWORK Install and configure Hadoop framework after installation we perform operation using Map Reduce and the Hadoop Distributed File System. 4.1.1 Supported Platforms Linux LTS(12.4) it is a open source operating system hadoop is support many platforms but Linux is best one. Win32/64 Hadoop support both type of platform 32bit or 64 bit win32 is not chains assembly platforms. 4.1.2 Required Software Any version of JDK (JAVA) Secure shell (SSH) local host installed which is use for data communication. Mongo DB (Database) These requirements are Linux system. 4.1.4  Prepare the Hadoop Cluster Extract the downloaded Hadoop file (hadoop-0.23.10). In the allocation, edit the file csbin/hadoop-envsh and set environment variable of JAVA and HAdoop. Try the following command: $ sbin/hadoop Three types of mode existing in Hadoop cluster. Local Standalone Mode Pseudo Distributed Mode Fully Distributed Mode Local Standalone Mode Local standalone mode in this mode we install only normal mode Hadoop is configure to run on not distributed mode. Pseudo-Distributed Mode Hadoop is run on single node cluster I am perform that operation and configure to hadoop on single node cluster and hadoop demons run on separate java process. Configuration we can change some files and configure Hadoop. Files are core.xml, mapreduce.xml and hdfs.xml all these files change and run Hadoop. Fully-Distributed Mode In this mode setting up fully-distributed mode non trivial cluster. 4.2  Data Collection The twitter data anthology program captures three attribute. 1) User id 2) Twitter user (who sent Tweet) 3) Twitter text The Twitter Id is used to extract tweets sent to the specified id. In our analysis; we collect the tweets sent to sachin tendulkar. We used Twitter APIs, to collect tweets sent to Sachin. The arrangement of the Twitter data that is composed. The key attributes Which we mine are: User id, Tweet text and Tweet User (who sent Tweet) save all key attribute in Mongo DB .Mongo DB is database where al tweet is saved. After collecting all data we export to csv and text file this file is use for analysis. Fig. 1. Twitter data collection procedure Extracting twitter data using python In this python code firstly create developer account then we get a consumer key, consumer secret, access token and access token secret this are important for twitter api using that key we find all tweets. Initialize a connection to the Mongo DB instance connectivity to Data Base in this code tweet db is data base name mongo db support to collection. >show dbs That commend we see all database those are present in mongo db. >use Data Base name Select particular data base we use. >db Db command use to which data base is open. >show collection This command shows all collection. It means show all table. >db.tweet.find () Use to show all data store in particular data base. >db.tweet.find ().count () Use to that command how much tweet store in your data base. CHAPTER: 5 SENTIMENTAL ANALYSIS OFBIG DATA Last and foremost as well as most important part of data analysis is extracting twitter’s data. Supervised and unsupervised techniques are types of techniques that are used for analysis of â€Å"Big data†. Sentimental analysis has come to play a key role in text mining application for customer relationship, brand and product position, consumer attitude detection and market research. In recent advance there is several promising new direction for developing and advance sentimental analysis research. Sentimental classification identify whether the semantic direction of the given text is optimistic, pessimistic or unbiased. Most of open approach relies on supervised learning models they classified positive and negative option only. Three ways of machine learning techniques Naà ¯ve Bayes, SVM and Maximum Entropy Taxonomy do not perform well on sentimental classification. Sentimental analysis techniques may help researchers to study on the Internet. They would help to find o ut whether a given text is subjective or objective as well as whether a subjective passage contains optimistic or pessimistic opinions. Supervised Machine Learning techniques use class documents for classification. The machine learning approach treat the opinion classification problem as a topic based content classification problems. Comparison between Naà ¯ve Bayes, Maximum Entropy and SVM for sentimental classification, they achieve best precision using SVM. CHAPTER: 6 SCREENSHOT Browser view: This view only use for browser view that show log file of data node and name node. Hadoop cluster on: In this screenshot show on data node name node that means properly install and configure single node hadoop cluster. Data base view: In this screenshot we extract twitter data and store Mongo DB. Mongo DB is a data base where all tweets are stored. How many Tweets store in Data Base: CHAPTER: 7 CONCLUSIONS We have urbanized an architecture that uses PYTHON and Mongo DB in amalgamation with Twitter APIs to study tweets sent to the specific user. We use our architecture to get the positive, negative and neutral, analysis the number of re tweets and the name and Id of the users sending the tweets. Finding all data we analysis them can be used in conjunction with available results on queuing theory, to study the temporary and stable state performance of social networks. The proposed architecture can be used for a monitor correlation among user behaviors and their locations. The application of obtain outcome to study the development of population in under research. In sentimental analysis mining on large datasets using a Naà ¯ve Bayes classifier with the Hadoop echo system. We configure Hadoop in single node cluster and we also provide how to fetch or extracting twitter data using any language of api but in Hadoop cluster file system can do decent job even in the Big Data analysis domain.

Everything Hidden :: Knowledge Papers

Everything Hidden Questions that seem to have only one answer Things hidden can be known by following clues. We know in practice how this is done and I have explained in some detail what goes on in this rather complicated but interesting process (see for example Essay 2). But what about things not hidden. Can things not hidden be known? My question here is not how things not hidden can be known, but merely whether they can be known. If I ask how things not hidden can be known I will receive diferent answers. For example some wil say things not hidden are known by the senses. The senses reveal to us what these things are; that's why they are not hidden. But others will say no; the senses do not reveal; they hide, they deceive. The mind reveals; the mind lets us know what the real things are; things that are not hidden are known directly by the mind. There are many answers to the question how things not hidden can be known, but this is not the question I am asking. The question I am asking is whether things not hidden can be known. With the question how things not hidden can be known there are many answers. But it is diferent with the question whether things not hidden can be known. With this question there seems to be only one answer. Things not hidden, of course they can be known—this I think is what most people wil say. They may not agree among themselves how things not hidden can be known but they wil agree things not hidden can be known. If things not hidden cannot be known what can be known? To the question whether things not hidden can be known there is only one answer. Or so it seems. There is another question which seems to have only one answer: Is there anything not hidden? To this question the only answer seems to be of course there are things not hidden. We may disagree as to what these things are and how they are known, but it seems there must be some things that are not hidden. It is not possible that there is nothing not hidden. If there is nothing not hidden it means everything is hidden. How is it possible that everything is hidden? If everything is hidden how can we know anything?

Ernst and Young Presentation

Accounting 302 9/18/12 Ernst & Young Guest Speaker Response After looking through the Ernst & Young PowerPoint presentation, there were certain points covered that were similar to our Sky Air activity from class. One of the key points covered was the idea of purchasing a company, and how much one would pay for it. It was brought to our attention from both the PowerPoint and class lecture that buyers and sellers may have different perceptions of value. This occurs because buyers do not want to â€Å"pay up front† for uncertain earnings.From what we learned in the Sky Air activity, Thyestean, the principal, is similarly concerned about whether or not Kaplan, the agent, will be loyal enough to provide accurate data and analysis of his own company. Both the PowerPoint and Sky Air focus on information asymmetry, and how it can be reduced. We learned that having an independent Board of Directors and external auditor would improve the accuracy in the information provided to the princ ipal, which will therefore reduce information asymmetry.Another concept we went over in the Sky Air activity that was mentioned in the PowerPoint was the idea that there may be risky acquisitions. We learned from the slides that in order to reduce the risk, the principal must include a request or incentive. The example described from the slides included a Technology company was being sold for $100m. The buyer agreed to purchase it, under the circumstance that it shall have to meet certain projections. This shows that even though the shareholder is affected in the long run, he/she will not be affected (negatively) drastically since there are certain mandatory projections to uphold.Similarly, in the Sky Air case, we came to the conclusion that if the buyer purchases the company, he/she should request that Kaplan’s compensation be linked to his profits, so that there is less risk (manager cares more about short-term, shareholder cares more about long-term, this way manager will care more too). Although the PowerPoint presentation was based more on the financial aspect of the company’s acquisition, it still provided relevant information that we learned in class, and too coincided with the Sky Air activity.

History of Nursing Homes Essay

Today, there are approximately 16,100 nursing homes in the U. S. with approximately 1. 5 million residents (www. cdc. gov). However historically, the sick, disabled, and aged were cared for at home by family members. Changes in technology and social changes have created a shift in how we care for our elderly and disabled, and there is evolution in geriatric care that continues today (Morris, 1995). Nurses have had a huge role in revolutionizing the care for our elderly and for creating what is the modern nursing home. Caring for the old age, or geriatric nursing, is often not viewed as being as prestigious as other specialties in nursing. Despite the growing elderly population and the fact that 46% of all Registered Nurses will be providing direct care to the elderly, the majority of nursing students still do not receive any specialized content in geriatric nursing (Ebersole & Touhy, 2006). Later on, we will discuss the development of geriatric nursing as a specialty and as it relates to the history of long-term care. In the sixteenth century, we began to see institutions developed to care for a variety of people in need. This did not just include the elderly or disabled, but any dependent poor, sick, orphaned children, widows, insane, and even minor criminals. These institutions could be considered a predecessor to the nursing homes that eventually followed (Morris, 1995). Poor laws in Europe gave rise to these institutions referred to as workhouses, almshouses, or poorhouses. They provided very minimal nursing care, and the care was often provided by â€Å"pauper nurses† who were not trained and usually inmates themselves, often alcoholics. Agnes Jones, a Nightingale trained nurse visited a Liverpool Infirmary in 1864 and reported â€Å"deplorable† conditions. She was forced to dismiss 35 pauper nurses for drunkenness and stated that bed clothes had not been washed for months (Ebersole & Touhy, 2006). These poorhouses were common in the United States as well and often had the same deplorable conditions. Carolyn Bartlett Crane, the Chairman of Charity Organization Department of Women’s Civic Improvement League of Kalamazoo, MI attempted to address these problems first with the Michigan State Nurses’ Association in 1906 and again with the Nurses’ Associated Alumni of the United States in 1907 with pleas for nursing care in these almshouses. In her 1907 paper, â€Å"Almshouse Nursing: the Human Need; the Professional Opportunity†, she described the county almshouse as a â€Å"hospital with the hospital part left out. † She went on to talk about how the specialization of institutions for certain groups, such as asylums and orphanages, left the elderly and infirm to be the majority of those left with no other options besides the poorhouses (as cited in Ebersole & Touhy, 2006 p. 8). Little progress was made. In 1912, the American Nurses’ Association Board of Directors appointed an Almshouse Committee to oversee housing in these institutions. Progress continued to be slow. From 1910 to 1920 focus was taken away from elder care due to the war (Ebersole& Touhy, 2006). An article published in the American Journal of Nursing in 1930 by Munson, R. N. discussed the conditions in the almshouses and lack of quality nursing care. She states, â€Å"Modern nursing in England and in this country was started with the purpose of ‘cleaning up’ just such conditions in hospitals as are still found in almshouses. † She proposed that these small almshouses be consolidated into larger facilities that are better managed (1930). Morris describes the factors that have led to the need for the care that nursing homes provide today. They describe an area of healthcare when a person is not acutely ill and in need of hospital care, but is perhaps chronically ill and cannot return independently to live in his or her home. This â€Å"middle† is ever changing and is affected by two factors: technology and social change. As we discussed earlier, care for the elderly and infirm had largely been done by individual families. Poorhouses and almshouses arose to meet the need for anyone who did not have family to care for them or means to care for themselves. The need increased in the U. S. as the immigrant population rose and there was a shift from extended to nuclear families. A child born in 1900 had a life expectancy of only forty-seven years old. As medical technology, for example, infection control, rapidly developed, the population of elderly people increased. With the rise in aged population, there was an increase in chronic disabilities associated with age (1995). In the nineteenth and twentieth centuries, living standards increased. The poorhouses began to become a thing of the past as there was a movement to specialize care for certain groups. For example: asylums for mentally ill, TB sanatoriums, veterans’ hospitals, and orphanages. There was homecare provided by public health nurses, but many refused to care for the chronically ill (Morris, 1995). As mentioned earlier, the elderly and infirm were among the last left in the poorhouses. Thanks to the efforts of many, including many nurses, there was a push to provide better care and bring trained nurses into these almshouses. By 1940, increased expectations for care and the Social Security Act led to the rise of the modern nursing home. The Social Security Act provided a means for elderly who could no longer work and widows to have financial means to pay for care. Entrepreneurs quickly took advantage and homes for the elderly were often as much for profit as for care. By the 1960s, scandals and patient neglect led to increased regulation and public control over expansion (Morris, 1995). Medicare and Medicaid provided more money for care of the elderly and also further increased government control. Rapid increases in technology and new treatments led to a further rise in the aged and vulnerable population and increasing costs. Nursing homes became linked to local hospitals and doctor referrals. Some homes specialized their services to include services for cognitive impairment or active rehabilitation. Government reimbursement and regulation became more complicated. Nursing homes became less â€Å"homes† and more medical facilities. They operated with a limited nursing staff and very little physician presence. It continues today that nursing homes face contradictory pressures to accept sicker and more difficult patients while at the same time maintaining a â€Å"home-like† atmosphere. All this while limiting costs (Morris, 1995). As more specialized care for the elderly developed, it was apparent that the needs of the elderly were not as simple as taking the principles of nursing care and applying them to the aged. Geriatric nursing has only become recognized as a specialty within the past fifty years. However, the origins of gerontological nursing can be traced all the way back to Florence Nightingale who once was a superintendent in an institution we would call a nursing home today. The clinical study of the aged can be traced back much further to Hippocrates. A Viennese physician, Ignatiz Nascher coined the word â€Å"geriatrics† in a 1909 New York Medical Journal article. In 1935, a physician named Marjorie Warren established an elderly concentrated practice with a concentration on environment, rehabilitation and motivational methods (Ebersole & Touhy, 2006). Geriatric nursing is a unique specialty in that it was developed by nurses themselves. Other nursing specialties were first developed in medicine and then carried over to nursing. The reason for this difference is that medicine so often concentrates on curing illness and prolonging life. As Ebersole states, â€Å"Old people often have little life left and therefore are unattractive subjects. † Nurses, in contrast, have always sought to prevent illness and alleviate suffering (Ebersole & Touhy, 2006). It seems fitting that nursing, and not medicine, would give birth to this specialty and that is something that nurse’s should take pride in. However, as mentioned earlier, geriatric nursing is often considered the least prestigious of nursing concentrations. With the continued rise of the elderly population as the baby-boomer generation ages, nurses should be prepared to care for elderly in some capacity no matter which specialty they choose. It is unfortunate that nursing schools often provide little material on geriatrics as a unique population. Care for the elderly has continued to make slow, but consistent progress even in more recent years. Although we are leaps and bounds from the almshouse, there has still been serious abuse and neglect in nursing homes and cries for change in the way we house and care for our elderly. In addition to more people receiving homecare services that allow them to live at home longer, there are other movements to change the nursing home itself. William Thomas describes an alternative concept that hopes to revolutionize long-term care, the Eden Alternative. He states, â€Å"The modern American nursing home is being crushed between the intrinsic weaknesses of the institution and the rising expectations of a new generation of elders. We are witnesses to its destruction. Like the leper colony, the tuberculosis sanitarium and insane asylum, the nursing home is about to be heaved onto the ash heap of history (Thomas, 2003 p. 42). † In 1992, the Eden Alternative began as a grant project in New York. It has changed over the years, but is based on a set of principles that aim to make facilities more like homes. The focus is on treating the residents as unique individuals first and patients second. Some changes that differ from traditional nursing homes include environmental changes like carpets, plants, and allowing pets and personal items, single rooms, and family style meals. Staff at Eden facilities do not dress in scrubs and whenever possible, a child daycare is on site to increase staff satisfaction as well as bringing more life into the facility. Currently only about 2% of U. S. nursing homes have adopted this new format despite the statistics showing significant reductions in behavioral incidents, decubitus ulcers, bedfast residents, use of restraints, and staff absenteeism. There was also an increase in census (Thomas, 2003). Going a step beyond the Eden Alternative, an even more recent development has been the â€Å"Green House† with a focus on smaller being better. These homes aim to blend seamlessly into a community and house up to eight residents in what is more than a home-like atmosphere, but very much a home. The technology would still be utilized, but as in the original Eden model, it should be woven into daily life without interfering with it. So far, Green Houses have been able to meet the increasing challenges of providing state of the art care and keeping costs down while complying with state and federal regulations (Thomas, 2003). In conclusion, the nursing home and geriatric nursing have developed to meet the needs of a changing society with ever increasing medical advances and a larger than ever population of elderly. Nurses have been a huge part in the development of what has become the modern nursing home. As the geriatric nursing specialty has grown, there has also been greater understanding of the unique needs of our aging population. It is clear that despite the advances made, there is still much dissatisfaction in how we care for our elderly population and a lot of room for improvement. New alternatives are being developed and it will be fascinating to be in the field of nursing to witness the changes that are yet to come.

Establishing Ground Rules and Promoting Appropriate Behaviour

Establishing Ground Rules and Promoting Appropriate Behaviour When it comes to dealing with a new group of students, the first thing that one needs to keep in mind is that every student, as an independent individual, is unique and prone to acting upon and analysing certain situations in diverse ways. In order to come to a mutual understanding, certain arrangements on anticipated conduct within the classroom have to be made and maintained. According to Atherton (2011), these arrangements or ground rules are â€Å"the minimum necessary conditions for getting learning work done in the class†.So essentially, the ground rules are a pact concluded between the learners and the teacher; a pact that provides a greater understanding of the expectations as well as the needs of both the teacher and the learners relating to positive learning environment. There are various ways or approaches in which ground rules can be constructed. The concept of setting out rules is closely connected to t he idea of leadership – â€Å"a process of influencing the activities of†¦ a group of individuals in an effort towards goal achievement in given situations† (Bhatti et al, 2012).Consequently the approaches of ground rule establishment can be compared to three leadership styles, determined by Lewin, Lippit and White in their article Patterns of Aggressive Behaviour in Experimentally Created Social Climates (1939): a) authoritarian type, when the leader is making decisions independently with almost no contribution from the rest of the group, b) delegative or Laissez-Faire type, when the decision making is in the hands of group members, and c) democratic type, when the leader is allowing and encouraging the contribution from the members of the group.Every leadership style mentioned above could be implemented in the formation of ground rules in the classroom, the question is, however, which one of these would prove to be the most effective? On one hand, it can be deba ted that authoritarian approach could be beneficial – a set of clear, predetermined rules, provided by the teacher could give a good insight into the outcomes and certain regulations, that the learners would be expected to comply with. On the other hand though, this approach by its nature is not earner inclusive, which could result in the learners' reluctance to engage because of the dictatorial essence of the authoritarian approach. One can argue, that the delegative approach could be impactful, when working out ground rules, because the learners would be free to make independent decisions and set out their own standards. However, every educational establishment has a scheme of set policies and requirements that one has to hold by, which would mean that these policies would have to be included in the making of ground rules.Yet the learners might not be aware of these and therefore won't necessarily include those in their rule structure. Consequently, the Laissez-Faire approa ch might not be the right option. Common sense dictates that the democratic approach could be the best path to take. That way the formation of ground rules can be seen as a collaborative decision between the teacher and the learners. The teacher will be in a position to identify and establish particular rules that need to be in place, such as certain regulations, i. e.Health & Safety issues, or their expectations towards the learners, whereas the learners, in turn, will be able to address their preferences and requirements. This combined decision making can be achieved through group discussion or ice breaker activities, where different ideas can be proposed and afterwards either accepted or discarded. It can be reasoned that the advantage of this approach is the fact that the learners will be given a voice in decision making, therefore they will be more likely to respect and adhere to the set out rules.With an eye on creating a healthy learning environment, the established ground ru les need to promote and encourage appropriate and positive behaviour from both the learners and the teacher, both in and out of the classroom. In order to preserve this positive setting the teacher should place the emphasis on attaining an organic and well-handled atmosphere within the classroom, by encouraging creativity and enthusiasm in learners, recognising and praising success, flexibility in learning styles and approaches, as well as modelling of good and respectful behaviour, preventing any sorts of inappropriate conduct.In return, the learners should respect and appreciate the ground rules, be aware of their fellow learners and be able to consider and accept their needs, as well as to develop the sense of self discipline and responsibility. REFERENCES †¢ Atherton, J. S. (2011) Learning and Teaching; Ground Rules for the class [Online] Available from: http://www. learningandteaching. info/teaching/ground_rules. htm †¢ Bhatti, N. , Maitlo, G. M. Shaikh, N. , Hashmi, M. A. , Shaikh, F. M. (2012) The Impact of Autocratic and Democratic Leadership Style on Job Satisfaction, International Business Research [e-journal], 5(2). Available from: http://ccsenet. org/journal/index. php/ibr/article/view/14599 †¢ Lewin, K. , Lippitt, R. , White, R. K. (1939) Patterns of Aggressive Behaviour in Experimentally Created Social Climates, The Journal of Social Psychology, 10(2), p. 269-299