Integration is not easy to achieve but when it is achieved, the 4 Es Essay

Integration is non easy to achieve but when it is achieved, the 4 Es and 4 Cs of IMC create the synergistic benefits of desegregation - Essay ExampleHowever, with lots of choices including the medias bombardment of likely customers with the right messages, this is having no effect to the potential (Figen, 2006).An good Integrated Marketing Communications (IMC) which will unify multi-channels, synchronize communication and group together the three aspects of communications advertisement, public relations and marketing towards relating intimately with the customers, is the only solution viable for firms to pull out the benefits of marketing. This is made possible by the use of both online and offline marketing channel with complementary media to ensure conformity in the delivery of message.Sometimes even with an effective Integrated Marketing Communications program, firms need down a competitive advantage over other similar firms in the industry and should therefore complicate the 4Es and the 4Cs on Integrated Marketing communications to create the synergistic benefits of integration. Broderick and Pickton (2005 28) rightfully render that Integration is not easy to achieve but when it is achieved, the 4 Es and 4 Cs of IMC create the synergistic benefits of integration in this respect. The following suggestions will discuss the integration of the 4Cs and the 4Es within IMC.The 4Cs of communication propose that integrated marketing communications should have consistency, coherence, continuity and be complementary while the 4Es propose integrated marketing communications should be economical, efficient, enhancing and effective (Figen 34).Being economical involves using minimum resources, time and strategies necessary for effective consideration and most importantly, existence cautious with money to avoid overspending. To ensure profitability for any firm, Integrated Marketing Communication should be economical. Costs incurred in running integrated market ing communication should not exceed or direct with the expected returns. To