UPS: How Brown Got Cool

What can chocolate-brown do for you? More blood linees and consumers are realizing the turn a profits of UPS are much more than simply delivering packages. With the brand jut and symbol revamp, business has been through the roof with more people taking advantage of the offerings of UPS. UPS was raise to claim more of the market share and influence consumers to think of and using up UPS for their personal delivery and business ask.The Integ targetd trade communications memory access was the best solution to expose all of the offerings of UPS and how much of a benefit UPS is, not only for businesses but consumers as well. UPS was determined to change their image as a company and as a brand and has had extreme success in doing so. From the transformation of the UPS symbol, to the revamped advertising methods, to the UPS Store, more of the market has prepare a way to utilize the services offered by UPS.Many consumers earlier thought all UPS did was deliver packages and offer package tracking, but with the merged marketing communications approach, the market is now realizing all that is offered. Multiple marketing approaches were necessary to reach a broader market. Instead of limiting the marketing to a particular group, the exposure expands with different marketing approaches. Business print, trade print, pains specific print, and radio on a local market pedestal helped reach the masses while advertising different services provided to woo to everyones needs.UPS made a conscious effort to reach quin target markets which include shipping purpose makers, front office decision makers, small business decision makers, senior level decision makers, and the advancedest target, the rest consumer. For each market, the focus is on how can we help you. Offerings such as viewing and paying bills online, preparing billing reports to monitor shipping expenses, managing staffing for high mess shipping and receiving and even an online packaging advisor help t o meet the needs of more people. Getting started, 1994-2013) Brand recall is extremely important in business. Most businesses look at having a brand recall come in of over 50% as a positive. UPS brand recall rate is between 97 and 98 percent which is a rate that is simply dominating the market and has a significant impact on profit, new business and repeat business.UPS has won multiple rewards and continuously earns high ratings in various fields including taking top place in customer Loyalty Index which goes hand in hand with brand recall. For the quarter consecutive year, Brand Keys Customer Loyalty Engagement Index rank UPS 1 in the Parcel Delivery category, citing brands best able to read consumers and create loyal customers. (Business excellence, 2013) The new slogan What can brown do for you is indeed a catchy one but too provokes thought. The slogan paired with information on different aspects of UPS has allowed consumers and businesses to think immaterial of the box and utilize the services offered to help them operate more sufficiently with great ease.